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Target Product Reviews API

Scrape Target.com product reviews instantly with a simple API call

Last Updated: March 11, 2025

With a GET request to the /api/getter/?platform="target_reviews" endpoint, you can scrape customer reviews for any product on Target's online store in real-time.

Example

Here's an example showcasing how you can scrape customer reviews for any product on Target.com using its product URL and the page number we're interested in scraping reviews from.

The results are sorted by recency, so the most recent reviews are on page 1.

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curl 'https://data.unwrangle.com/api/getter/?platform=target_reviews&url=https%3A%2F%2Fwww.target.com%2Fp%2Fkeurig-k-mini-single-serve-k-cup-pod-coffee-maker%2F-%2FA-53788870&with_photos=true&api_key=API_KEY'

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import requests

url = 'https://data.unwrangle.com/api/getter/?platform=target_reviews&url=https%3A%2F%2Fwww.target.com%2Fp%2Fkeurig-k-mini-single-serve-k-cup-pod-coffee-maker%2F-%2FA-53788870&with_photos=true&api_key=API_KEY'
response = requests.get(url)
print(response.json())

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const response = await fetch('https://data.unwrangle.com/api/getter/?platform=target_reviews&url=https%3A%2F%2Fwww.target.com%2Fp%2Fkeurig-k-mini-single-serve-k-cup-pod-coffee-maker%2F-%2FA-53788870&with_photos=true&api_key=API_KEY')
const data = await response.json()
console.log(data)

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<?php
$url = 'https://data.unwrangle.com/api/getter/?platform=target_reviews&url=https%3A%2F%2Fwww.target.com%2Fp%2Fkeurig-k-mini-single-serve-k-cup-pod-coffee-maker%2F-%2FA-53788870&with_photos=true&api_key=API_KEY';
$response = file_get_contents($url);
$data = json_decode($response, true);
print_r($data);
?>

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require 'net/http'
require 'uri'

uri = URI.parse('https://data.unwrangle.com/api/getter/?platform=target_reviews&url=https%3A%2F%2Fwww.target.com%2Fp%2Fkeurig-k-mini-single-serve-k-cup-pod-coffee-maker%2F-%2FA-53788870&with_photos=true&api_key=API_KEY')
response = Net::HTTP.get(uri)
puts response

Query Parameters

As you can see in the example below, our endpoint needs the following query parameters:

Review Query

url

Required

Parameter defines the URL of the product listing for which you want to query reviews. Value of this parameter must be encoded.

with_photos

Optional

Parameter defines whether you want to query reviews with photos. The default value is false. If you set this parameter to true, the API will return reviews with photos only.

page

Optional

Parameter defines the page number from which you want to query reviews. The default value is 1. Max value 51.

Note

Even when the response mentions the no_of_pages as greater than 51, the maximum page number for which you can query reviews with the API is 51.

Other Required Parameters

platform

Required

Parameter specifies the scraping engine you want to invoke. For the Target Reviews API, the value should be target_reviews.

api_key

Required

Parameter defines your account's token. Get your API key for free here.

Note

The value of the query parameter url must be URL or percent encoded. If you're using Python, this can be done with the function urlencode.

Results

Each request returns up to 20 reviews. The response will include the following attirbutes for each review present in the response:

Attributes Returned Data Type Information Represented
id string Retailer ID of the review
date string Date when review was published
author_name string Reviewer's name
rating int Rating by reviewer
review_title string Review title
review_text string Review's text content
review_imgs array Array of image URLs for review
meta_data dict Dict containing meta data. For e.g. verified purchase status
lang_code string Language code of the review

Response Example

Each request returns up to 20 results. Here's the response you can expect for the request showcased above: 

{
    "success": true,
    "url": "https://www.target.com/p/evenflo-classic-clear-bpa-free-plastic-baby-bottle-8oz-3pk/-/A-75568391",
    "page": 1,
    "total_results": 3,
    "no_of_pages": 1,
    "result_count": 3,
    "reviews": [
        {
            "id": "d473173b-c2a4-5369-920b-d29605cfe9ae",
            "date": "2023-01-14",
            "rating": 5,
            "review_title": "Get them and add nipples dr brown!",
            "review_text": "I wish i knrw this earlier… but this was aw whole game change , so dr brown can be a little pricey, ive bought 2-3 times already the same bottles just because they get yellowsih- old so i bought this and put the size 4 ( for my 9+ baby) nipple… this is a more affordable cheaper way to save money! I saw this from another review and tested it myself and boom! Vuaalaa",
            "review_imgs": [
                "https://target.scene7.com/is/image/Target/GUEST_7062022d-1273-4fc0-8094-0af979dde448"
            ],
            "author_name": "Amedibar",
            "meta_data": {
                "verified_purchase": true,
                "is_recommended": true,
                "helpful_vote_count": 12,
                "is_syndicated": false,
                "secondary_ratings": {
                    "design": "5 out of 5",
                    "safety": "5 out of 5",
                    "easy to clean": "5 out of 5"
                }
            },
            "lang_code": "en-US"
        },
        {
            "id": "64e139df-33d8-5af6-af49-61caaf54ccea",
            "date": "2023-01-12",
            "rating": 5,
            "review_title": "Great",
            "review_text": "Great. Received it ❤️💯💯💯💯💯💯💯",
            "review_imgs": [
                "https://target.scene7.com/is/image/Target/GUEST_e0e51a59-a78a-4cf5-8a88-4b048be65d35"
            ],
            "author_name": "Classsic",
            "meta_data": {
                "verified_purchase": false,
                "is_recommended": true,
                "helpful_vote_count": 0,
                "is_syndicated": false,
                "secondary_ratings": {
                    "easy to clean": "5 out of 5",
                    "design": "5 out of 5",
                    "safety": "5 out of 5"
                }
            },
            "lang_code": "en-US"
        },
        {
            "id": "29f059f3-b113-5cbc-834f-585cc4714338",
            "date": "2022-08-01",
            "rating": 1,
            "review_title": "Thought I liked these",
            "review_text": "Bought 2 packs of the 3 pack from price chopper the inside of these bottles the plastic is peeling had to run out tonight to get new bottles. That needs to be looked into!! God knows how much plastic has peeled off in my sons bottles. Very upset and disappointed.",
            "review_imgs": [
                "https://target.scene7.com/is/image/Target/GUEST_e0a857e3-0555-4edb-aed9-716348d41b35",
                "https://target.scene7.com/is/image/Target/GUEST_aae5b6d2-d2f0-4571-9cf1-3ac1c792d125"
            ],
            "author_name": "Brittanyayer",
            "meta_data": {
                "verified_purchase": false,
                "is_recommended": "",
                "helpful_vote_count": 8,
                "is_syndicated": true,
                "secondary_ratings": {}
            },
            "lang_code": "en-US"
        }
    ],
    "meta_data": {},
    "remaining_credits": 5957845.0
}

Request Cost

10 credits are deducted for each successful request

Support

If the response doesn't include the data you need, or if you have any question or feedback, please write to us at support@unwrangle.com