Target Product Data API
Scrape Target.com product data instantly with a simple API call
Last Updated: March 6, 2025
A GET request to our /api/getter/?platform="target_detail" endpoint allows you to scrape product data for any product listing URL on Target.com—in real-time.
Example
Here's an example showcasing how you can scrape product data for any product on Target.com using its URL. For this example, we use the URL of this Keurig Coffe Maker for sale on Target.
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Query Parameters
As you can see in the example above, our endpoint needs the following query parameters:
Product URL
url
Required
Product listing's URL on Target.com. Remove unnecessary query parameters and encode the URL.
Other Required Parameters
platform
Required
Specifies the scraping engine you wish to invoke. In this case, the value should be target_detail.
api_key
Required
Your account's token—which can be obtained by signing up here.
Note
The value of the query parameter url must be URL or percent encoded. If you're using Python, this can be done with the function urlencode.
Results
The response will include the following attributes for the product:
| Attributes Returned | Data Type | Information Represented |
|---|---|---|
| name | string | Name of product listing |
| url | string | URL of the product page |
| category_name | string | Primary category of the product |
| categories | array | List of category objects containing name and url |
| categories[].name | string | Name of category |
| categories[].url | string | URL of category page |
| brand | string | Product's brand name |
| brand_url | string | URL to brand's page on Target |
| main_image | string | URL of the primary product image |
| images | array | List of URLs for all product images |
| price | number | Current price of product |
| price_reduced | number | Discounted price if available |
| currency | string | Currency code (e.g. USD) |
| rating | number | Average customer rating |
| total_ratings | number | Total number of ratings |
| rating_distribution | object | Count of ratings by star level |
| rating_distribution.one_star | number | Count of 1-star ratings |
| rating_distribution.two_star | number | Count of 2-star ratings |
| rating_distribution.three_star | number | Count of 3-star ratings |
| rating_distribution.four_star | number | Count of 4-star ratings |
| rating_distribution.five_star | number | Count of 5-star ratings |
| total_reviews | number | Total number of written reviews |
| percentage_recommended | number | Percentage of customers recommending product |
| dpci | string | Target's Department Product Classification ID |
| dpci_description | string | Description of the DPCI |
| dimensions | string | Product dimensions |
| weight | string | Product weight |
| protection_plan | object | Available protection plan details |
| has_free_shipping | boolean | Whether product ships free |
| product_classification | object | Product classification details |
| product_classification.item_type | string | Type of item |
| product_classification.item_type_id | string | ID for item type |
| product_classification.product_type | string | Product type |
| product_classification.product_type_name | string | Name of product type |
| product_classification.purchase_behavior | string | Purchase behavior classification |
| merchandise_classification | object | Merchandise classification details |
| merchandise_classification.department_name | string | Department name |
| merchandise_classification.department_id | string | Department ID |
| merchandise_classification.class_id | string | Class ID |
| return_policies | array | List of return policy objects |
| return_policies[].user_type | string | Type of user policy applies to |
| return_policies[].day_count | number | Number of days for returns |
| is_hazardous_material | boolean | Whether product is hazardous |
| max_quantity | number | Maximum purchase quantity allowed |
| specifications | array | List of specification objects |
| specifications[].label | string | Specification label |
| specifications[].value | string | Specification value |
| highlights | array | List of key product features |
| return_method | string | Available methods for returns |
| return_policies_guest_message | string | Return policy message for guests |
| recent_reviews | array | List of recent review objects |
| recent_reviews[].id | string | Review ID |
| recent_reviews[].date | string | Review date |
| recent_reviews[].rating | number | Review rating |
| recent_reviews[].title | string | Review title |
| recent_reviews[].text | string | Review text |
| recent_reviews[].author | string | Review author |
| description | string | Full product description |
| sku_id | string | Target's SKU identifier |
| upc | string | Universal Product Code |
| listing_id | string | Target's listing identifier |
| vendor_id | string | Vendor's identifier |
| vendor_name | string | Name of vendor |
| predictive_search_term | string | Search term for predictive search |
| variants | array | List of variant objects |
| variants[].sku_id | string | Variant SKU ID |
| variants[].upc | string | Variant UPC |
| variants[].url | string | Variant product URL |
| variants[].name | string | Variant name |
| variants[].main_image | string | Variant main image URL |
| variants[].images | array | Variant image URLs |
| variants[].price | number | Variant price |
| variants[].dimensions | string | Variant dimensions |
| variants[].weight | string | Variant weight |
| variants[].dpci | string | Variant DPCI |
| variants[].specifications | array | Variant specifications |
Availability of attributes will differ with products. Contact us if the attribute you're looking for is missing here. We can add attributes that are available on Target's product page.
Response Example
Here's the response you can expect to receive for the request showcased above:
{
"success": true,
"url": "https://www.target.com/p/keurig-k-mini-single-serve-k-cup-pod-coffee-maker/-/A-53788870",
"result_count": 1,
"detail": {
"name": "Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker",
"url": "https://www.target.com/p/keurig-k-mini-single-serve-k-cup-pod-coffee-maker/-/A-53788870",
"category_name": "Coffee & Espresso Makers",
"categories": [
{
"name": "Kitchen & Dining",
"url": "https://www.target.com/c/kitchen-dining/-/N-hz89j"
},
{
"name": "Kitchen Appliances",
"url": "https://www.target.com/c/kitchen-appliances-dining/-/N-5xtrs"
},
{
"name": "Coffee & Espresso Makers",
"url": "https://www.target.com/c/coffee-makers-tea-espresso-kitchen-appliances-dining/-/N-5xtro"
}
],
"brand": "Keurig",
"brand_url": "https://www.target.com/b/keurig/-/N-5uvm4",
"main_image": "https://target.scene7.com/is/image/Target/GUEST_f2462a7a-35de-4683-a205-af4fe0195d4f",
"images": [
"https://target.scene7.com/is/image/Target/GUEST_f2462a7a-35de-4683-a205-af4fe0195d4f",
"https://target.scene7.com/is/image/Target/GUEST_712b5de8-2bfe-4a52-a3e0-8173ce33e5fc",
"https://target.scene7.com/is/image/Target/GUEST_afde9d50-11ea-4bcc-b1d7-0cfae2889dc8",
"https://target.scene7.com/is/image/Target/GUEST_669d0653-704a-4bb8-bed2-f8ef015271f7",
"https://target.scene7.com/is/image/Target/GUEST_6b479b06-98f5-43dd-85b2-8fb5038579c7",
"https://target.scene7.com/is/image/Target/GUEST_e2aa8897-8c4a-4d61-abbe-40243b0d5bc3",
"https://target.scene7.com/is/image/Target/GUEST_2224b419-fbc9-4aaf-80a1-a71d938517a7",
"https://target.scene7.com/is/image/Target/GUEST_a5298b71-ac7f-485a-90cc-acde84e52309",
"https://target.scene7.com/is/image/Target/GUEST_628e84c2-37b6-463c-8f6f-7cbf4d93a9a2",
"https://target.scene7.com/is/image/Target/GUEST_12c1a281-98ff-4e86-9404-8f1af884d473",
"https://target.scene7.com/is/image/Target/GUEST_6b17ac96-993a-4278-9282-f3c35415aec6",
"https://target.scene7.com/is/image/Target/GUEST_6c937477-fd80-492a-bd9e-9761ad3485eb",
"https://target.scene7.com/is/image/Target/GUEST_46c69d38-4026-4e0e-9c31-b1efde55b63b",
"https://target.scene7.com/is/image/Target/GUEST_d6b3d7ab-55c6-4112-a87e-2d20117c6083"
],
"price": 89.99,
"price_reduced": 89.99,
"currency": "USD",
"price_per_unit": null,
"rating": 4.05,
"total_ratings": 12310,
"rating_distribution": {
"one_star": 1861,
"two_star": 610,
"three_star": 636,
"four_star": 1266,
"five_star": 7937
},
"total_reviews": 7407,
"percentage_recommended": 51,
"dpci": null,
"dpci_description": "Retailer Department Product Classification ID",
"dimensions": null,
"weight": null,
"protection_plan": null,
"has_free_shipping": false,
"product_classification": {
"item_type": "Coffee Makers",
"item_type_id": "113851576",
"product_type": 636,
"product_type_name": "KITCHEN",
"purchase_behavior": "Discretionary"
},
"merchandise_classification": {
"department_name": "SMALL APPLIANCES",
"department_id": 72,
"class_id": 8
},
"return_policies": [
{
"user_type": "best_guest",
"day_count": 120
},
{
"user_type": "regular_guest",
"day_count": 90
}
],
"is_hazardous_material": false,
"max_quantity": 10,
"specifications": [
{
"label": "Dimensions (Overall)",
"value": "12.1 Inches (H) x 4.5 Inches (W) x 11.3 Inches (D)"
},
{
"label": "Weight",
"value": "4.6 Pounds"
},
{
"label": "Capacity (Volume)",
"value": "12 Ounces"
},
{
"label": "Features",
"value": "Cord Storage, Automatic Shut-Off, Removable Drip Tray"
},
{
"label": "Cup Capacity",
"value": "1"
},
{
"label": "Mount Type",
"value": "Freestanding"
},
{
"label": "Includes",
"value": "Drip Tray"
},
{
"label": "Coffee Filter Type",
"value": "Capsule"
},
{
"label": "Coffee Type Used",
"value": "K-Cups"
},
{
"label": "Wattage Output",
"value": "1425 watts"
},
{
"label": "Cup Capacity Size",
"value": "10 oz, 12 oz, 8 oz, 6 oz"
},
{
"label": "Material",
"value": "Plastic"
},
{
"label": "Power Source",
"value": "Electric"
},
{
"label": "Battery",
"value": "No Battery Used"
},
{
"label": "Care & Cleaning",
"value": "Spot or Wipe Clean, Dishwasher-Safe Parts"
},
{
"label": "Warranty",
"value": "1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869"
},
{
"label": "Origin",
"value": "Imported"
}
],
"highlights": [
"FITS ANYWHERE: Less than 5 inches wide, perfect for small spaces.",
"YOUR PERFECT AMOUNT: Brew any cup size between 6-12oz.",
"ONE CUP RESERVOIR: Just add fresh water for each brew.",
"FAST & FRESH BREWED: Coffee made in minutes.",
"CORD STORAGE: For easy transport and tidy countertops."
],
"return_method": "Mail in or Store",
"return_policies_guest_message": "This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.",
"recent_reviews": [
{
"id": "8adafa02-b2cc-4165-b68b-b563e4283a84",
"date": "2025-03-05",
"rating": 1.0,
"review_title": "Don't Buy the Keurig K Mini!",
"review_text": "This brewer quit working a few brews. Calls to Keurig resulted in their declining to replace it when I subbmitted both receipt and seriel number of appliance. Others on this site have reviewed and complained about this item for same reason. It just quits.",
"author_name": "This item is defective"
},
{
"id": "7868e9d2-baf6-4f2c-9054-d5321c1fdf5f",
"date": "2025-03-03",
"rating": 1.0,
"review_title": "Buyer beware!",
"review_text": "Stopped working after 1 week!!! I’m definitely returning. Total piece of crap. Don’t buy this one!",
"author_name": "Mlknhney"
},
{
"id": "a4ac58a4-684e-46b5-a62e-b9174723f0f9",
"date": "2025-03-02",
"rating": 1.0,
"review_title": "Unreliable",
"review_text": "Sometimes it heats and brews the water. Sometimes it takes in the water and doesn't brew anything.",
"author_name": "Kelly"
},
{
"id": "c697aef1-594f-4c98-8a38-260ce4619dda",
"date": "2025-03-02",
"rating": 1.0,
"review_title": "Stopped working",
"review_text": "I just bought this on February 6 2025. And this morning just stopped working.",
"author_name": "Not working"
},
{
"id": "7354aa3f-c865-4d92-8471-886d5166c07a",
"date": "2025-03-01",
"rating": 1.0,
"review_title": "Coffe maker",
"review_text": "Terrible! Always would splash everywhere and then it started exploding everywhere! Coffee grounds everywhere and I cannot return it because the window expired at Target and it isn’t even been 1 yr! What a waste of money.",
"author_name": "Mbrybay"
},
{
"id": "35d71599-7aa7-4fa8-be25-99743bee3af8",
"date": "2025-03-01",
"rating": 5.0,
"review_title": "the color 😍",
"review_text": "SUCH A PRETTY BOX! 10/10 Recommend this keurig",
"author_name": "mommaliana"
},
{
"id": "0c71f564-1073-48cc-b280-ac2e62605fc6",
"date": "2025-03-01",
"rating": 5.0,
"review_title": "No bells or whistles, just quick easy good coffee",
"review_text": "Easy and straight forward to use. I can’t believe how quickly it heats the water and makes coffee. Very happy with it.",
"author_name": "Mikeconns"
},
{
"id": "0f88ff7a-a94d-475e-93d8-7536434b4f27",
"date": "2025-03-01",
"rating": 5.0,
"review_title": "Extremely happy",
"review_text": "Great investment I'm a coffee lover",
"author_name": "Happy"
}
],
"description": "The Keurig K-Mini single serve coffee maker features a sleek design with matte finish, and at less than 5 inches wide is the perfect size for any space or occasion. The K-Mini brewer is effortlessly simple to use - just add fresh water to the reservoir, pop in your favorite K-Cup pod, press the brew button and enjoy fresh brewed, delicious coffee in minutes. Choose from hundreds of delicious K-Cup pod varieties to enjoy 6-12oz of your favorite coffee, tea, cocoa, and iced beverages. With a single cup reservoir and cord storage, the K-Mini coffee maker is the portable brewer that makes anywhere perfect for great coffee. The K-Mini coffee maker is available in a variety of matte-finish colors. Based on consumer feedback, we have updated the K-Mini Brewer. Customer reviews have been removed that relate to the previous version of the brewer.<br />",
"department": {
"name": "SMALL APPLIANCES",
"id": 72,
"class_id": 8
},
"sku_id": "53788870",
"fulfillment": {
"purchase_limit": 10,
"is_gift_wrap_eligible": null
},
"origin": "Imported",
"upc": null,
"listing_id": "A-53788870",
"vendor_id": null,
"vendor_name": null,
"predictive_search_term": "keurig",
"variants": [
{
"sku_id": "53448183",
"upc": "611247373064",
"url": "https://www.target.com/p/keurig-k-mini-single-serve-k-cup-pod-coffee-maker-black/-/A-53448183",
"name": "Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker - Black: Compact Electric Brewer, 6-12 oz Capacity, Auto Shut-Off",
"main_image": "https://target.scene7.com/is/image/Target/GUEST_022df901-f4d0-4bbe-8d0c-b09443d67517",
"images": [
"https://target.scene7.com/is/image/Target/GUEST_022df901-f4d0-4bbe-8d0c-b09443d67517",
"https://target.scene7.com/is/image/Target/GUEST_a8a913b7-e30a-47e2-a0e2-8fec9dc9e65c",
"https://target.scene7.com/is/image/Target/GUEST_c2e7ca01-6e2b-46c9-823a-754b3001f642",
"https://target.scene7.com/is/image/Target/GUEST_a0baab38-e990-4bf8-a2da-c7fb4a372976",
"https://target.scene7.com/is/image/Target/GUEST_3b37cc02-1637-4cc2-91e9-9aeffb6bda74",
"https://target.scene7.com/is/image/Target/GUEST_33bae4db-3c83-456c-a43a-1293181c8925",
"https://target.scene7.com/is/image/Target/GUEST_1ef4c2c5-f9c6-4b3a-aa92-4d368877fe8c",
"https://target.scene7.com/is/image/Target/GUEST_cae71753-324b-4cdb-8eae-9a8510cdd9fb",
"https://target.scene7.com/is/image/Target/GUEST_628e84c2-37b6-463c-8f6f-7cbf4d93a9a2",
"https://target.scene7.com/is/image/Target/GUEST_12c1a281-98ff-4e86-9404-8f1af884d473",
"https://target.scene7.com/is/image/Target/GUEST_6b17ac96-993a-4278-9282-f3c35415aec6",
"https://target.scene7.com/is/image/Target/GUEST_6c937477-fd80-492a-bd9e-9761ad3485eb"
],
"price": 89.99,
"price_reduced": 89.99,
"price_per_unit": null,
"currency": "USD",
"dimensions": "5.7 inch (H) x 13.5 inch (W) x 14.96 inch (D)",
"weight": "6.4816 pound",
"dpci": "072-08-1629",
"specifications": [
{
"label": "Dimensions (Overall)",
"value": "12.1 Inches (H) x 4.5 Inches (W) x 11.3 Inches (D)"
},
{
"label": "Weight",
"value": "4.6 Pounds"
},
{
"label": "Capacity (Volume)",
"value": "12 Ounces"
},
{
"label": "Features",
"value": "Cord Storage, Automatic Shut-Off, Removable Drip Tray"
},
{
"label": "Cup Capacity",
"value": "1"
},
{
"label": "Mount Type",
"value": "Freestanding"
},
{
"label": "Includes",
"value": "Drip Tray"
},
{
"label": "Coffee Filter Type",
"value": "Capsule"
},
{
"label": "Coffee Type Used",
"value": "K-Cups"
},
{
"label": "Wattage Output",
"value": "1425 watts"
},
{
"label": "Cup Capacity Size",
"value": "10 oz, 12 oz, 8 oz, 6 oz"
},
{
"label": "Material",
"value": "Plastic"
},
{
"label": "Power Source",
"value": "Electric"
},
{
"label": "Battery",
"value": "No Battery Used"
},
{
"label": "Care & Cleaning",
"value": "Spot or Wipe Clean, Dishwasher-Safe Parts"
},
{
"label": "Warranty",
"value": "1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869"
}
]
},
{
"sku_id": "53448176",
"upc": "611247374313",
"url": "https://www.target.com/p/keurig-k-mini-single-serve-k-cup-pod-coffee-maker-oasis/-/A-53448176",
"name": "Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker - Oasis: Compact Electric Brewer, Aqua Green, 6-12 oz Capacity, Auto Shut-Off",
"main_image": "https://target.scene7.com/is/image/Target/GUEST_41daf200-ef8b-4f41-bd13-01307b723730",
"images": [
"https://target.scene7.com/is/image/Target/GUEST_41daf200-ef8b-4f41-bd13-01307b723730",
"https://target.scene7.com/is/image/Target/GUEST_23f7fa22-4b06-43eb-99c3-7539901360df",
"https://target.scene7.com/is/image/Target/GUEST_767e12c1-8467-4ebb-b800-86cb4fca98e5",
"https://target.scene7.com/is/image/Target/GUEST_443ca993-2368-44ff-a97d-f00b7ca353cf",
"https://target.scene7.com/is/image/Target/GUEST_a813ab32-9882-4a85-9fd3-5927340edda7",
"https://target.scene7.com/is/image/Target/GUEST_d88758f5-d7aa-4e41-8906-e5b97e67dfeb",
"https://target.scene7.com/is/image/Target/GUEST_17d89942-3017-477c-a249-1adaaefc9959",
"https://target.scene7.com/is/image/Target/GUEST_9af2f95e-0ea1-4007-806c-1b412145fe2f",
"https://target.scene7.com/is/image/Target/GUEST_ebd10f6f-cdca-470c-a6ef-3275dc623fdb",
"https://target.scene7.com/is/image/Target/GUEST_29567a60-b7c9-44f9-9c56-ff35a8dbe954",
"https://target.scene7.com/is/image/Target/GUEST_6568bd71-0def-4ad0-9cbc-3c7f5c536f51",
"https://target.scene7.com/is/image/Target/GUEST_6cf5d724-78f5-4013-9875-f172cf203b5a",
"https://target.scene7.com/is/image/Target/GUEST_46c69d38-4026-4e0e-9c31-b1efde55b63b"
],
"price": 89.99,
"price_reduced": 89.99,
"price_per_unit": null,
"currency": "USD",
"dimensions": "4.9 inch (H) x 13.7 inch (W) x 14.6 inch (D)",
"weight": "6.5 pound",
"dpci": "072-08-1630",
"specifications": [
{
"label": "Dimensions (Overall)",
"value": "12.1 Inches (H) x 4.5 Inches (W) x 11.3 Inches (D)"
},
{
"label": "Weight",
"value": "4.6 Pounds"
},
{
"label": "Capacity (Volume)",
"value": "12 Ounces"
},
{
"label": "Features",
"value": "Cord Storage, Automatic Shut-Off, Water Level Window, Removable Drip Tray"
},
{
"label": "Cup Capacity",
"value": "1"
},
{
"label": "Mount Type",
"value": "Freestanding"
},
{
"label": "Includes",
"value": "Drip Tray"
},
{
"label": "Coffee Filter Type",
"value": "Capsule"
},
{
"label": "Coffee Type Used",
"value": "K-Cups"
},
{
"label": "Wattage Output",
"value": "1425 watts"
},
{
"label": "Cup Capacity Size",
"value": "10 oz, 12 oz, 8 oz, 6 oz"
},
{
"label": "Material",
"value": "Plastic"
},
{
"label": "Power Source",
"value": "Electric"
},
{
"label": "Battery",
"value": "No Battery Used"
},
{
"label": "Care & Cleaning",
"value": "Spot or Wipe Clean, Dishwasher-Safe Parts"
},
{
"label": "Warranty",
"value": "1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869"
}
]
},
{
"sku_id": "54222546",
"upc": "611247376980",
"url": "https://www.target.com/p/keurig-k-mini-single-serve-k-cup-pod-coffee-maker-gray/-/A-54222546",
"name": "Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker - Gray: Compact, 12 oz Capacity, Automatic Shut-Off, Cord Storage",
"main_image": "https://target.scene7.com/is/image/Target/GUEST_9138807b-e8f4-40b2-88ba-15b4b92b3935",
"images": [
"https://target.scene7.com/is/image/Target/GUEST_9138807b-e8f4-40b2-88ba-15b4b92b3935",
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